If you are still having problems viewing this message, please click here for additional help.


Daily Heller
   
July 10, 2009
 
 
 


I don't want a pickle, I just want to ride on my motor-cickle. But short of that Arlo Guthrie lyric, I'd just like to ride on a beautiful new urban bike. And tomorrow (Saturday, July 11) you, me, and everyone can view (and maybe buy) the Core77 limited edition "Dutch Master," celebrating New York bike culture and a heritage of local manufacturing.

"The bike is based on the beloved Worksman cruiser frame--a workhorse foundation used throughout the New York delivery community, and manufactured in Queens, New York for over 110 years," says Core's Allan Chochinov. Core77 customized the frame, fitting it out with a carefully curated set of components, each with its own story. The wheels are hand-built in Brooklyn with Swiss DT spokes, and the rear wheel is equipped with bike pegs, so that you can carry (at least) one of your posse home at the end of the night. The bike was made by KT Higgins, a Brooklyn-based ex-bike messenger and proprietor of Bushwick Bike Shop, her one-year-old bikeshop in the Bushwick neighborhood of Brooklyn. Only 25 bikes were manufactured.

As part of the bike launch, the Apple Store SoHo New York (103 Prince Street) will be presenting a live "Meet the Designers" event on July 11 at 3 pm. Designers and builders of the bike will take the audience through the design and development of the Dutch Master. Following the event, the Dutch Master will be on display in the lobby of the trend-setting Ace Hotel New York (20 West 29th Street) for one week, from July 11 through July 18.







 
Steven Heller has been writing for PRINT since 1982. He is the co-chair of the MFA Designer as author program at the School of Visual Arts. For 33 years, he was an art director at The New York Times. He has authored or contributed to more than 100 books on design and popular culture. His most recent, Iron Fists: Branding the Totalitarian State (Phaidon), analyzes how major dictatorships have used graphics to propagate their ideologies.
 

You have received this email because you expressed interest in receiving updates about printmag.com, Print magazine and its related products by email. Thanks for your subscription!

You are currently subscribed as chochinov@core77.com.

If you do not want to receive The Daily Heller, use this link.

If you would like to forward this newsletter to a friend, click here.

Entire contents copyright © 2009 F+W Media, Inc.
4700 East Galbraith Road, Cincinnati, OH 45236
All rights reserved.